TikTok does not need an introduction; this viral social media app has created a buzz all over the internet, giving colossal social media applications like Instagram and Twitter great competition. Its is easy to consume content that has won the hearts of the modern generation, giving them the flexibility to showcase their talent or create relevant Gen Z or millennials content. One of the major things is that TikTok is easy to understand for people; hence, they can create content on a significant level.
If we simply put it, TikTok is every marketer\’s dream, and the best Tiktok marketing agency can help you in so many ways because it attracts 800 million users worldwide. TikTok has a remarkable history. In the year 2018, Musical.ly was purchased by Bytedance and merged with the new app called TikTok. Surprisingly after the merger, TikTok\’s user base grew by almost 800% and today has over 1 Billion monthly active users.
Are you wondering why we at PYDA are telling you the significance that TikTok holds? Wellbeing a Tiktok Influencer marketing agency, we get many queries on how TikTok ads work and how to make the most of it. Let us know what TikTok ads have to offer to us. These include TopView Ads, In-Feed Ads, Branded Hashtags, Brand Takeovers, and Branded Effects. Let us take a closer look at what are these:
- TopView Ads
These ads appear as soon as a user opens TikTok, and the duration of these ads can be up to 60 seconds which lasts longer than the usual videos on the app. Owing to these factors, TopView Ad can be one of the best choices for businesses looking forward to advertising their product and onboarding prospective audiences.
- In-Feed Ads
Being on the \”for you\” page of TikTok, these come 4th in the feed as users scroll through this section. TikTok algorithms show content relevant to a person\’s taste, so the ads will also be displayed according to your interest.
If you ardently follow content related to fashion on TikTok, then most of the fashion-related ads will be steered your way. A CTA (call-to-action) option is also available for this ad that redirects you to the particular website when you click on it.
- Branded Hashtags
This is not a new term that you must have heard, and many brands use new hashtags in their name to take their initiative forward. These branded hashtags also let people know about the new industry any company is moving forward with and motivate them to take up challenges under the hashtags.
Brands have special access to watch their hashtags if they choose to go for this ad and what\’s interesting is that branded hashtag comes with a price tag hence the reported average cost is somewhere around USD 150,000 for a few days.
Many brands also choose to use Influencers to launch their hashtags so that their content goes more viral.
- Brand Takeovers
This form of ad contains TopView, In-Feed, and Branded Hashtags. These ads can either be videos, GIFs, or still images, but the catch here is that TikTok only features one business per day, and usually, the cost is thousands of dollars per day to run these ads.
For many brands, Brand Takeover has proven to be highly profitable, increasing their followers and augmenting their total engagement rate.
- Branded Effects
This is the most interactive form of advertising that TikTok has introduced; it gives brands the liberty to create a customized filter with which people can click on their pictures or even make videos. Usually, the essence of this ad is to create awareness rather than focusing on traffic or conversions. These effects use 2D, 3D, or AR that allows the brand to insert their products.
Best TikTok Ads Agency like PYDA will help you set up TikTok ads easily and manage your brand account to streamline the process of tracking the performance of your ads. We will also effectively guide you through multiple TikTok Marketing tactics that can help your brands reach the pinnacle of success.
