Did you know? TikTok just extended its video limits from 3 minutes to 10 minutes. By doing so, the Platform just took another step to provide more engagement with the users giving the right opportunity to businesses to fare.
At first sight, where TikTok seems to be a platform of amusement and merrymaking, businesses also have a sizable opportunity to mark their footprints in the forefront. The mammoth user-base here opens room for plenty of occasions for companies to revamp their marketing strategy. PYDA, one of the TikTok Service Companies Canada, is striving hard to meet customer satisfaction with more unique and engaging content.
Marketers currently leverage TikTok, where other competitive players like Google and IKEA are still a hand behind. As the Platform is evolving, every new day is giving businesses more opportunities to engage with their intended audience. Maximum users are the Gen Z\’s, who, again, are the target audience for almost all the pursuit who are trying to fit in the world of TikTok-ing.
Some easy-breezy tips for businesses to get on board with the TikTok-ing world are:-
1. Recognize that TikTok isn\’t just for Gen Z\’ers
\”I\’m too old for this,\” to be only for books now. Facts state that there are more than 800 million monthly active users worldwide, and 50% of the viewing audience among them are in their mid-30s and older. Hence, you get a visible opportunity to connect with a potentially more broad audience.
2. Plush with the Platform
Before getting into the complexities, the root law for businesses is to get comfortable with the life of TikTok. The more ease, the more engaging and spectator-friendly content. It\’s crucial for marketers to explore what is in it when aiming to develop a TikTok marketing strategy. While flying through the Platform, try a few things as follows-
- watch videos
- try to create your own video
- add music
- follow some similar accounts
3. Swing with the prevailing trends but relate to your niche
TikTok is all about trends. In the world of trends, it\’s important to get along with what the audience cherishes. The \”Discover,\” \”Search\” tabs, the \”#TrendAlert\” hashtag, or the \”For You\” page helps to explore the trends. The going-viral hack cannot be predetermined. To engage better with the viewers, marketers should get creative in achieving new benchmarks like participating in hashtags or challenges. Everything boils down to a content that\’s creative and engaging . Imagination and relativity help businesses to set their roots strong.
4. TikTok for Business
Once the research for trends and audience behavior is completed, it\’s time to create content for your business requirement. The Platform provides opportunities like- TikTok for Business Hub and TikTok Pro for marketers to simplify the market arena of TikTok. It is a pronounced step to connect with the Best Tiktok Ads Agency and lead the way.
5. Lead the audience to CTA(Call-To-Action)
Once you build an engaged audience on your account, channelize them to your Instagram or Facebook pages for them to explore better about your products and services. It is always good to provide a link in your bio for easy access and an opportunity for them to take a CTA offered by TikTok\’s Ad Manager.
6. Symmetry between entertainment and promotion
Too much entertainment loses the soul of the marketing strategy, whereas too much promotion leads to a loss of audience. The perfect blend between the two is what solves the duality of business and entertainment.
Collaboration with the strong players makes your approach dive deeper into your potential audience to boost brand awareness. Trying hands-on Influencer Marketing shall help you target a comparatively larger group of viewers. Creator Marketplace on TikTok enables you to connect with people who are experts in creative, unique content online. Best Tiktok Marketing Agency like PYDA helps connect you to influential players of TikTok.
TikTok-ing is the new way of talking!! The enormous eye-catchy proposition of audio and videos has got a consistent hold upon the user today. Tiktok has appeared to be more prominent and evident than ever before. The journey so far has been upward and brighter.